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Tyrrells is a manufacturer of potato crisps owned by Bahrain-based Investcorp. ==History== Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. Within several years of its creation Tyrrells expanded its market into Europe and later into the U.S. It is claimed that Tyrrells is a "seed to crisp" operation, starting with the cultivation of potatoes and ending with the final packaged product of 100% natural potato crisps. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally. 〔(【引用サイトリンク】title=Tyrrells )〕 In the year 2008 Tyrrells had sales of over 13 million pounds of potato crisps.〔(【引用サイトリンク】title=Tyrrells )〕 In April 2008, Chase sold a majority stake for £30M to Langholm Capital. Chase had a long running dispute with Tesco over stocking his potatoes, and so refused to sell them any supplies of Tyrrells. After Langholm took over, they dropped the existing distribution chain, and focused on large supermarkets including Tesco; they then dropped Chase as a supplier of potatoes. As a result, after divorcing his wife, Chase used the money to start production of Chase potato vodka to again use up his stock of farmed potatoes. In 2010 Perry Haydn Taylor's agency, big fish, began work on branding and marketing Tyrells, focusing on the "quintessentially English" identity of the product. In July 2013 the firm was sold for £100M to Bahrain-based luxury brands investor Investcorp. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tyrrells (crisps)」の詳細全文を読む スポンサード リンク
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